ARNETTA LANE FEATURED BUSINESS INTERVIEW
Arnetta L. Lane
Years in Business: 10
COMPANY: Life with Lane
WEBSITE URL: http://www.lifewithlane.net
Tell us about your business. Be sure to include why you started your business and what products, solutions, and services you provide for consumers. who your target audience is. What does entrepreneurship mean to you and why did you step into this arena?
My name is Arnetta Lane and I started Life with Lane because I wanted to share my life experiences with others in hope to inspire others. My tagline is, “Doing things that matter!” I try to write about and post things that matter, things that are important, that will help the lives of others! I typically target woman in my age group and similar background. However, I seem to have an audience of all ages and backgrounds. Why? Because I spread positivity and realness, and everyone loves that. Most of my post are positive and helpful and everyone needs that. I have Life with Lane mask. I will soon have shirts, scarves, and armbands! Being an entrepreneur means working overtime in the beginning and in the end. It means doing things your way and making sure you are the best at what you do. It means only being your own boss and only being upset with yourself with things don’t go right. Holding only yourself accountable! Its all on you! My greatest influence honestly has been myself. My mother is an amazing human and she’s always my reason for wanting to be successful. However, I’ve always have an entrepreneurial mind since I was a child. I always knew I wanted to be my own boss and have my own business. I don’t do well taking orders from others. I think my intelligence prevents me from doing that, lol! I have a daytime job still at the moment but I’m a server which is great for business minded people. There’s a lot of freedom in being a server! I won’t be doing this much longer though. Thank God!
What would you say is your greatest win in business? Developing a service and product that people love. Making people happy and being happy is the greatest win. Having people email me saying how something I wrote uplifted them and gave them hope is such a beautiful thing. Having people tell me my mask and tagline make them happy and they want to buy more for friends and family. Having people ask when more products are coming out because they can’t wait to purchase is a win also!
What’s the best advice you have received in business that you wish to pass on to our readers? The best advice I’ve received is something I saw posted online the other day. It said, “Just because friends and family don’t support you, doesn’t mean you have to cancel your business!” Why is this important? Because perfect strangers can support you and you don’t always need family and friends. Follow your dreams and never give up. Others don’t have to support your dreams, it’s your dream!
What has been the most effective marketing initiatives or programs you have used to promote your business? I actually have only been using my social media platforms. Up to this point is has worked out great. Social media is an amazing platform and its free. Word of mouth has also been one of the biggest marketing tools. I have amazing people in my life. I have a great support team.
What have you learned as a business owner and entrepreneur that you can pass on to others seeking this position or just started out in business? I’m a writer, blogger, and author so I say just go for it. Just write and put yourself out there. I’ve been very successful just from talking to random people. I’m constantly promoting myself and telling people what I do. You never know who you’re going to meet!
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business? I’m my best marketing tool because I know my business better than anyone. I wear my own Life with Lane mask and shirts. I post my work constantly. I can’t say that I’ve reached out and used a certain resource other than social media.
Do you have any new projects coming up (or have you just completed a big project ~ reached a milestone, etc.)? I have a book of poems and an anthology coming out later in the year. I also have Life with Lane shirts, scarves, and armbands coming out in a few weeks. I recently reached 1100 followers for my blog! I’m very excited about that. My stats have been going up consistently since the new year started!
Who are you behind the business? Behind the business I’m still a business minded woman, lol! Always thinking of new ideas.
Tell us who you are when no one is looking. A girl that likes to dance and sing around the house, lol!
What do you do for fun/relaxation? I love to read, sing, dance, drink wine, and travel!
What’s your favorite vacation spot to unwind? I love traveling so I’m not sure where my favorite spot is. Maybe any beach. I love the beach!
What’s at the top of your list of Goals you plan to accomplish over the next year? Gain 1000 new followers for my blog. Publish both of my books. Launch more Life with Lane products. Get more clients to write for.
Are you an author? Yes, I’m an author but I can’t remember the link to my book on Amazon, so to be continued.
You want to write a book on pretty much all the things I experience in life. I want to write romance novels, fantasy books (dragons, fairies, etc), books about business, etc!
Is there anything else you’d like to share with our readers? I’m a businesswoman that wants to build an empire and share my success with others. I want to spread positivity and hope. I want to and this is my tagline, “Do things that matter!”
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